From now on it's getting PINK

The topic of women and finance is an important component of the social area (S) within the ESG criteria (Environmental, Social, Governance). This area includes key aspects such as equal opportunities, financial inclusion and the promotion of financial literacy, especially for women. These initiatives help to strengthen financial independence and reduce gender-specific inequalities.


It is wonderful that you are setting aside time for yourself and your finances. The beauty is that you don't need a business degree or banking education, just your smart common sense to make smart financial decisions. That's regardless of whether or not you've been exposed to the subject before.


The goal is to give you knowledge and practical guidance so that you can get the most out of your money. You should be empowered to take charge of your finances. It is important that you will find the right strategy for you and your family.

However, let's start with Freebees

What can you expect from me?


First of all, it starts with your beliefs (Money Mindset) that prevent you from dedicating yourself to the topic of money and finances with healthy self-confidence. Then we will look at your financial situation (Money Management & Investing), where you currently stand and where you want to go. It is important that you formulate clear and realistic goals for yourself. You will receive tips on what you can do specifically to achieve them.


We immerse ourselves in the world of the capital market. We will discuss favorite investments such as ETFs. We also touch on the topic of retirement and delve into my favorite world, the world of equities. We also delve into other asset classes such as bonds that you get a better feeling for the capital market and understand what the rules are. Furthermore, we'll delve deeper into the topic of sustainable investing, another passion of mine, and what you should look out for.

Money Mindset


Money is neutral. Before the creation of the medium of exchange - i.e. money - people exchanged goods and services that they needed. Two people, each of whom possessed some goods that the other wanted, concluded a barter agreement. There were always problems with the value of the goods.


Money solved this problem.


The money mindset is basically about neutralizing negative beliefs about money. This is where financial freedom begins.


There are many reasons why the topic of finance should be important for you and for all women. The most important argument is economic empowerment. Financially independent women make better life decisions and close the gender wealth gap, because compared to men, they have no income gaps or pension gaps that need to be closed.


Money Management


Money management is about creating transparency in income and expenditure.


Closing your eyes to bills has never helped. It is much better to open your eyes and get an overview of your financial situation.


Only when I know that I have for example an income gap, or potential for savings or I can finally start to invest, I do take action. 


Transparency is the first step towards taking responsibility for my finances.



The variety of investments on the capital market is almost endless. New products conquer the market every day, delighting some and frightening others.


However, it is clear that without investments, I will lose money every day. Inflation alone is constantly eating away my wealth if I do nothing.


That's why it's important that you look at the capital market as if you were going shopping. Despite the wide range of products and different prices, you can keep track on the chaos and know when a bargain is on offer.


But before you start investing, you should find out what your risk tolerance is. The best way to do this is with my Freebee.